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     ÀÛ¼ºÀÏ : 05-01-05 17:24 
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         ±Û¾´ÀÌ : 
        ºÐ¼®°¡         
          Á¶È¸ : 10,233                         
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    | about marketing 
 You see a gorgeous girl at a party.
 ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
 You go up to her and say, "I am very rich. Marry me!"
 ´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
 That's Direct Marketing.
 ±×°ÍÀÌ Á÷Á¢ÀûÀÎ ¸¶ÄÉÆÃÀÌ´Ù.
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 You're at a party with a bunch of friends and see a gorgeous girl.
 ´ç½ÅÀÌ Çѹ«¸®ÀÇ Ä£±¸µé°ú ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
 One of your friends goes up to her and pointing at you says,
 ´ç½ÅÀÇ Ä£±¸Áß Çϳª°¡ ±×³à¿¡°Ô ´Ù°¡°¡¼ ´ç½ÅÀ» °¡¸®Å°¸ç,
 "He's very rich. Marry him."
 "±×´Â µ·ÀÌ ¸¹´Ù. ±×¿Í °áÈ¥ÇØ." ¶ó°í ¸»ÇÑ´Ù.
 That's Advertising.
 ±×°ÍÀÌ ±¤°í´Ù.
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 You see a gorgeous girl at a party.
 ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
 You go up to her and get her telephone number.
 ´ç½ÅÀº ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ ÀüȹøÈ£¸¦ ¾ò´Â´Ù.
 The next day you call and say, "Hi,I'm very rich. Marry me."
 ´ÙÀ½³¯ ÀüÈÇØ¼ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà." ¶ó°í ¸»ÇÑ´Ù.
 That's Telemarketing.
 ±×°ÍÀÌ ÅÚ·¹¸¶ÄÉÆÃÀÌ´Ù.
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 You're at a party and see a gorgeous girl.
 ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º¸¾Ò´Ù.
 You get up and straighten your tie, you walk up to her and pour her a drink.
 ´ç½ÅÀº ÀÚ¸®¿¡¼ ÀϾ ¿Ê¸Å¹«»õ¸¦ Ãß½º¸®°í, ±×³à¿¡°Ô ´Ù°¡°¡ À½·á¸¦ µû¶óÁØ´Ù.
 You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,
 ´ç½ÅÀº ±×³à¸¦ À§ÇØ ¹®À» ¿¾îÁÖ°í, ±×³à°¡ ³õ¾ÆµÐ °¡¹æÀ» Áý¾îµé¾î ±×³à¿¡°Ô °Ç³×ÁØ´Ù. ±×¸®°ï, ¹«¹Ì °ÇÁ¶ÇϰÔ
 "By the way, I'm very rich. Will you marry me?"
 "±×·±µ¥ ¸»¾ß, ³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁÙ·¡?" ¶ó°í ¸»ÇÑ´Ù.
 That's Public Relations.
 ±×°ÍÀÌ PRÀÌ´Ù.
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 You're at a party and see a gorgeous girl.
 ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º¸¾Ò´Ù.
 She walks up to you and says, "You are very rich."
 ±×³à°¡ ´ç½Å¿¡°Ô ´Ù°¡¿Í "´ç½ÅÀº ±²ÀåÇÑ ºÎÀÚ.."¶ó°í ¸»ÇÑ´Ù.
 That's Brand Recognition.
 ±×°ÍÀº ºê·£µåÀÇ ÀÎÁöÀÌ´Ù.
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 You see a gorgeous girl at a party.
 ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
 You go up to her and say, "I'm rich. Marry me"
 ´ç½ÅÀº ±×³à¿¡°Ô ´Ù°¡°¡ "³ª´Â ºÎÀÚ¾ß. ³ª¶û °áÈ¥ÇØ." ¶ó°í ¸»ÇÑ´Ù.
 She gives you a nice hard slap on your face.
 ±×³à°¡ ´ç½ÅÀÇ ¾ó±¼¿¡ º¸±âÁÁ°Ô µû±Í¸¦ ¶§¸°´Ù.
 That's Customer Feedback !!!!!
 ±×°ÍÀÌ °í°´ÀÇ Çǵå¹éÀÌ´Ù.
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 You see a gorgeous girl at a party.
 ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
 You go up to her and say, "I am very rich. Marry me!"
 ´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
 but you only have a lottery.
 ±×·¯³ª °¡Áö°í ÀÖ´Â°Ç ·Î¶Ç ÇÑÀå.
 that's stock option.
 ±×°Ô ½ºÅ¹¿É¼ÇÀÌ´Ù.
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 You see a gorgeous girl at a party.
 ´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
 You go up to her and say, "I am very rich. Marry me!"
 ´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
 but you only have a credit card and debt.
 ÇÏÁö¸¸ °¡Áö°í ÀÖ´Â°Ç ½Å¿ëÄ«µå¿Í ºú »Ó.
 that's accounting fraud(window dressing).
 ±×°ÍÀÌ ¹Ù·Î ºÐ½Äȸ°è.
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