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ÀÛ¼ºÀÏ : 05-01-05 17:24
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 ±Û¾´ÀÌ : ºÐ¼®°¡
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about marketing

You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, "I am very rich. Marry me!"
´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼­ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
That's Direct Marketing.
±×°ÍÀÌ Á÷Á¢ÀûÀÎ ¸¶ÄÉÆÃÀÌ´Ù.
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You're at a party with a bunch of friends and see a gorgeous girl.
´ç½ÅÀÌ Çѹ«¸®ÀÇ Ä£±¸µé°ú ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
One of your friends goes up to her and pointing at you says,
´ç½ÅÀÇ Ä£±¸Áß Çϳª°¡ ±×³à¿¡°Ô ´Ù°¡°¡¼­ ´ç½ÅÀ» °¡¸®Å°¸ç,
"He's very rich. Marry him."
"±×´Â µ·ÀÌ ¸¹´Ù. ±×¿Í °áÈ¥ÇØ." ¶ó°í ¸»ÇÑ´Ù.
That's Advertising.
±×°ÍÀÌ ±¤°í´Ù.
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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and get her telephone number.
´ç½ÅÀº ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼­ ÀüÈ­¹øÈ£¸¦ ¾ò´Â´Ù.
The next day you call and say, "Hi,I'm very rich. Marry me."
´ÙÀ½³¯ ÀüÈ­Çؼ­ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà." ¶ó°í ¸»ÇÑ´Ù.
That's Telemarketing.
±×°ÍÀÌ ÅÚ·¹¸¶ÄÉÆÃÀÌ´Ù.
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You're at a party and see a gorgeous girl.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º¸¾Ò´Ù.
You get up and straighten your tie, you walk up to her and pour her a drink.
´ç½ÅÀº ÀÚ¸®¿¡¼­ ÀϾ ¿Ê¸Å¹«»õ¸¦ Ãß½º¸®°í, ±×³à¿¡°Ô ´Ù°¡°¡ À½·á¸¦ µû¶óÁØ´Ù.
You open the door for her, pick up her bag after she drops it, offer her a ride, and then say,
´ç½ÅÀº ±×³à¸¦ À§ÇØ ¹®À» ¿­¾îÁÖ°í, ±×³à°¡ ³õ¾ÆµÐ °¡¹æÀ» Áý¾îµé¾î ±×³à¿¡°Ô °Ç³×ÁØ´Ù. ±×¸®°ï, ¹«¹Ì °ÇÁ¶ÇÏ°Ô
"By the way, I'm very rich. Will you marry me?"
"±×·±µ¥ ¸»¾ß, ³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁÙ·¡?" ¶ó°í ¸»ÇÑ´Ù.
That's Public Relations.
±×°ÍÀÌ PRÀÌ´Ù.
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You're at a party and see a gorgeous girl.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º¸¾Ò´Ù.
She walks up to you and says, "You are very rich."
±×³à°¡ ´ç½Å¿¡°Ô ´Ù°¡¿Í "´ç½ÅÀº ±²ÀåÇÑ ºÎÀÚ.."¶ó°í ¸»ÇÑ´Ù.
That's Brand Recognition.
±×°ÍÀº ºê·£µåÀÇ ÀÎÁöÀÌ´Ù.
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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, "I'm rich. Marry me"
´ç½ÅÀº ±×³à¿¡°Ô ´Ù°¡°¡ "³ª´Â ºÎÀÚ¾ß. ³ª¶û °áÈ¥ÇØ." ¶ó°í ¸»ÇÑ´Ù.
She gives you a nice hard slap on your face.
±×³à°¡ ´ç½ÅÀÇ ¾ó±¼¿¡ º¸±âÁÁ°Ô µû±Í¸¦ ¶§¸°´Ù.
That's Customer Feedback !!!!!
±×°ÍÀÌ °í°´ÀÇ Çǵå¹éÀÌ´Ù.
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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, "I am very rich. Marry me!"
´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼­ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
but you only have a lottery.
±×·¯³ª °¡Áö°í ÀÖ´Â°Ç ·Î¶Ç ÇÑÀå.
that's stock option.
±×°Ô ½ºÅ¹¿É¼ÇÀÌ´Ù.
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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼­ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, "I am very rich. Marry me!"
´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼­ "³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!" ¶ó°í ¸»ÇÑ´Ù.
but you only have a credit card and debt.
ÇÏÁö¸¸ °¡Áö°í ÀÖ´Â°Ç ½Å¿ëÄ«µå¿Í ºú »Ó.
that's accounting fraud(window dressing).
±×°ÍÀÌ ¹Ù·Î ºÐ½Äȸ°è.